IPSO FACTO IS ALL ABOUT

Understanding Your Needs

Understanding Your Consumers

Consumer Insights

Resolving Brand and Imagery Issues

Concept and Product Development

New Product Development

Advertising Creation and Exploration

Carolyn Bennett and Louise Mai Newberry have over 45 years’ joint, hands-on experience, across a breadth of industries, getting their clients to where they want to go.

Our approach is derived from the worlds of business and consumer psychology and how it is applicable in the real world. We are known for our ability to get to the heart of the matter in an insightful, practical and meaningful way that is more effective than standard research companies.